Midmar: the sports academy management platform in Saudi Arabia
Midmar (مضمار) is a Saudi platform for managing sports academies, operated by Material Mawad Est (مؤسسة مواد للتجارة), that gives every academy a portal in its own name where parents enrol and pay from their phones.
Subscription payments go straight to the academy's account, and Midmar's fixed fee is due only on a successful payment.
Why Midmar exists
I saw sports academy owners spending hours chasing bank transfers, WhatsApp messages and Excel sheets, instead of spending that time on the pitch. And the systems available asked for a monthly subscription before the academy had collected a single riyal.
So we built Midmar: an Arabic system that gives every academy a portal in its own name, and takes a fee only when the money reaches it. Launched in September 2026 from Riyadh.
— Anas Aloliwi, founder of Midmar
How the money moves
- The parent pays from the academy's portal through a payment gateway licensed by the Saudi Central Bank.
- The amount goes straight to the academy's account. Midmar does not receive or hold subscribers' money.
- Midmar's fixed fee (SAR 6.90 including VAT) is deducted from the academy's share on successful payments only. No fee on failed or cancelled payments.
- We do not collect or store card numbers.
| Example: a SAR 450 subscription by mada | SAR |
|---|---|
| Midmar fee | 6.90 |
| Payment gateway fee with VAT | 5.18 |
| The academy receives | 437.92 |
Who runs Midmar
| Item | Value |
|---|---|
| Operator | Material Mawad Est (مؤسسة مواد للتجارة) |
| Founder | Anas Aloliwi |
| Commercial registration | 1010675459 |
| Unified number | 7010291107 |
| VAT number | 310807774900003 |
| Short national address | RQWA8188 |
| support@midmar.app | |
| Launched | September 2026 |
What we commit to
- The training contract is between the parent and the academy; Midmar is a technical intermediary that runs the portal and payments.
- Subscribers' data belongs to the academy; we process it on the academy's behalf only, and it is kept for 60 days after the academy's account is cancelled.
- We reply to your messages within two business days (Sunday to Thursday), with the outcome of a complaint within 10 business days. Anyone not satisfied may escalate to the Ministry of Commerce (1900).
- Cancelling within 50 minutes reverses everything; the refund window is 14 days, and the academy may shorten it.
Terms & Conditions Privacy Policy Refund Policy Contact & complaints
Midmar today
Available now:
- A portal in the academy's name, logo and colours
- Enrolment and payment from the parent's phone
- Attendance and ratings from the coach's phone
- Renewal reminders to parents by email
- An owner dashboard, follow-up of overdue renewals, and data export
- The basic package for free
Coming soon: the Growth and Professional packages, progress reports for parents, and multiple branches.
See Midmar for yourself
Try a complete demo academy with five roles, no sign-up.
Last updated: 2026-10-12